Digital marketing clarity for Mornington Peninsula businesses that rely on real customers, not hype.

SEO pricing varies depending on what needs to be done. Most small businesses in Australia pay between $500–$2,000 per month for ongoing SEO work. One-off projects or audits are typically scoped and priced upfront. I focus on what will make the biggest difference first, so you're not paying for activity that won't move the needle. If you'd like a clear picture of what's involved for your site, get in touch.

A digital marketing consultant helps businesses get more out of their online presence. Rather than selling tactics in isolation, I look at how customers find you — through search, ads, and referrals — then fix the gaps. That usually involves improving tracking, tightening up websites and landing pages, and making sure SEO, paid media, and content are working together rather than pulling in different directions.

It depends on what you need. Agencies suit businesses that want multiple services under one roof, but you'll often pay for overheads and deal with account managers rather than the people doing the work. A freelancer gives you direct access to one person, but capacity can be limited. As a solo consultant, you deal directly with me, I take ownership of the strategy and perform the work. That means less noise and clearer accountability.

Most work is billed hourly or as a clearly scoped project. Ongoing support is handled through a monthly allocation of time.

Pricing is transparent and agreed upfront, so you know exactly what you’re paying for and why.

Yes. I work as a one-person consultancy by choice.

That means you’re dealing directly with the person diagnosing issues, making decisions, and doing the work. No handovers. No account managers.

Look for someone who treats both channels as part of the same strategy, not two separate services bolted together. SEO and Google Ads work best when your keyword research, landing pages, and conversion tracking are aligned. Ask to see how they report results — if they can't explain what's actually driving leads, that's a problem. I work across both for small business clients on the Mornington Peninsula and in Melbourne, and the starting point is always the same: fix what's broken on the website before spending money on ads.

A good e-commerce freelancer covers the full funnel: SEO to bring in organic traffic, Google Ads to capture high-intent buyers, email marketing to convert and retain customers, and the technical side of your Shopify store to make sure it's fast and easy to use. I work with Shopify stores on all of the above, including Klaviyo email flows, on-page SEO, and product page optimisation. Most e-commerce sites I audit have fixable problems that are quietly killing their conversion rate.

They should. A local business has different goals to a national brand — you're trying to show up for searches in your area, build trust with a specific community, and generate leads from people who can actually walk through the door or pick up the phone. I specialise in working with small businesses on the Mornington Peninsula and across Melbourne, so the strategy is always built around your location, your customers, and what you're actually trying to achieve — not a generic template.

It depends on where you're starting from. If your website isn't converting visitors into enquiries, no amount of traffic will fix that — so the first priority is usually the site itself. Once that's sorted, SEO tends to deliver the best long-term ROI because the traffic compounds over time. Google Ads can work well alongside it for faster results, particularly for high-intent searches. I work with small businesses to get the fundamentals right first, then build from there.