Marketing Partner

Digital marketing clarity for businesses that rely on real customers, not hype.

I help established businesses fix unclear, underperforming digital marketing.


That usually means tightening search, ads, tracking and websites so decisions are easier and marketing spend makes sense.


If your digital presence feels busy but not effective, this is where I come in.

What I actually do


I don’t sell tactics in isolation.


I help businesses make better marketing decisions.


That usually involves:

  • Clarifying how customers find you (search, ads, referrals)
  • Fixing tracking so performance can be trusted
  • Reducing friction on websites and landing pages
  • Aligning SEO, paid media and content so they support each other
  • Acting as an ongoing sounding board, not just a supplier


The work changes depending on the business.


The thinking stays consistent.

Headshot Image of Matt Elliott from Melbourne, Australia

"When I began, I was charging $25 an hour with no brand, no website, and no plan. Today we have 120 regular clients, 50 bookings a week, and a strong team. It’s been a huge transformation."

Ebony Kate's Cleaning

"So glad to have you onboard to help with my business marketing! Only two weeks in and such great results already"

Rondelle Designs

"You have a lot to offer prospective clients with all of your experience and expertise. Our company is thrilled to have you providing these services for us."

Tim Michaelides, Complete Colour Printing

"When I began, I was charging $25 an hour with no brand, no website, and no plan. Today we have 120 regular clients, 50 bookings a week, and a strong team. It’s been a huge transformation."

Ebony Kate's Cleaning

"So glad to have you onboard to help with my business marketing! Only two weeks in and such great results already"

Rondelle Designs

When I’m a good fit

You’ll get the most value working with me if:


  • You already have a functioning business, not a blank slate
  • Marketing spend matters and needs to be justified
  • You’re tired of disconnected advice from multiple suppliers
  • You want fewer tactics and clearer direction
  • You value calm, considered decision-making over noise


If you’re looking for quick hacks, cheap execution or volume content, I’m probably not the right fit.

I work with local and national businesses that already have demand, reputation and momentum — but know their digital marketing isn’t pulling its weight.

Sometimes things are half-set-up.


Sometimes they’ve been “worked on” by agencies.
Sometimes growth has stalled and no one’s quite sure why.



My role is to step in, diagnose what’s actually happening, and put structure around what matters.

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I’ve worked with businesses across hospitality, retail, events, design, manufacturing and professional services — including long-term relationships where I’m embedded in day-to-day decisions, not just campaigns.


I’m trusted with analytics, ad spend, websites and strategy because the work is practical, honest and commercially grounded.


If you want a second set of eyes on your marketing — or someone to take ownership of untangling it — we should talk.


Start with a conversation.


No pitch. No pressure. Just clarity on what’s worth doing next.

I’m a Website and SEO/LLMO Strategist in Melbourne, Australia. I fix underperforming websites and turn them into leads with technical SEO, LLM-ready information architecture, speed improvements, analytics, and conversion optimisation. I also create photos and videos so your site and socials have premium assets.

SMEs and founders across Melbourne, the Mornington Peninsula, Geelong, and Australia-wide. Typical industries include retail, hospitality, professional services, manufacturing, and ecommerce. I work remotely or on site and keep communication simple and accountable.

Book a short strategy call, send me an email or feel free to call me on 0477 441 456. I quote on a job-by-job basis, as no two needs are the same. Pricing is transparent in a PDF after a quick audit, with no lock-in contracts or ongoing fees.

  • Cost: Agencies carry overhead. You pay for account managers and meetings. With me, you pay for the work that moves the needle.
  • Access: You deal with me directly. No handovers. No “faceless” team.
  • Speed: Less process. Faster decisions. 
  • Flexibility: Hourly or scoped projects. Pause or ramp as needed. No long retainers by default.

When an agency can be the right call:

Large, multi-channel campaigns, heavy paid media, or round-the-clock production across many markets. If that’s your situation, I’ll say so.

Laptop showing SEO work and analytics

CLIENTS

Some of the

amazing clients I work for

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