You get practical fixes, simple funnels, and reporting tied to revenue. No noise. No jargon.

Clients come to me when they want clear priorities, steady progress, and someone who actually implements the plan — not just talks strategy.


I work across the channels that matter most to your business, but the focus stays the same: building marketing systems that perform in the real world.


Because I’ve spent years working across web, print, and production, I bridge the gap between strategy and execution. I understand the technical side, the creative side, and how to make everything work together without unnecessary complexity.


On the content front, I bring my photography and video background into your marketing in a way that supports performance, not volume. That means planned shoots, simple scripts, and clean edits that support your website, ads, and long-term visibility — without becoming a separate content machine.


What this means for you

  • Websites and SEO shaped for visibility and performance
  • Google and Meta Ads focused on lead quality, not vanity clicks
  • Email, funnels, and content that build trust over time
  • Reporting that shows what drove leads — and what didn’t
  • One-to-one communication, direct accountability, grounded advice


Headshot image of Matt Elliott

Website, SEO & AI Strategist

I help businesses turn underperforming websites into consistent, qualified leads.

I’m a digital marketing freelancer on the Mornington Peninsula. I fix underperforming websites and build simple systems that convert.


Focus: website repairs/builds, SEO and LLMO, Google & Meta Ads, funnels and email flows, content creation, plain-English reporting.

Tools: WordPress, Wix Studio, Duda, Squarespace, Shopify, GA4, Search Console, META, Klaviyo.

Clients: founders and lean teams across Melbourne and Victoria.

Not as standalone services. I now use that production experience to support client marketing:


Plan shoots


Write simple scripts


Direct on the day


Deliver clean edits for social + web


Keep content moving so channels don’t go quiet

I’m in Mornington and work across Melbourne and regional Victoria, with remote options.


The process is simple:


Short strategy call and audit


Weekly delivery


Measure and adjust


You get clear priorities and consistent progress