That means fixing the technical gaps, building simple funnels, and keeping reporting tied to revenue—not vanity metrics.


Clients come to me when they want clear priorities, quick wins, and consistent progress.


Because I’ve worked across web, print, and production, I don’t just deliver strategy — I put it into action. I work confidently across leading web, eCommerce, and analytics platforms, making sure every change is practical, measurable, and built to perform.


Need content that actually supports marketing? I bring a background in photography and video production—planning shoots, writing simple scripts, directing on the day, and delivering clean edits that keep social and web channels moving beyond week three.


What this means for you:


  • Websites and SEO tuned for performance and visibility.
  • Google and Meta Ads that bring qualified leads, not just clicks.
  • Email, content, and social built to nurture trust over time.
  • Reporting that connects every campaign to bottom-line results.


I work one-to-one with founders and lean teams—direct, accountable, and respectful.


Headshot image of Matt Elliott

Website, SEO & AI Strategist

I help businesses turn underperforming websites into reliable lead generators.

I’m a digital marketing freelancer based on the Mornington Peninsula. I fix underperforming sites and build simple systems that convert.


  • Focus: website and social media repairs/builds, SEO and LLMO, funnels and email flows, content creation bolt-ons, plain-English reporting.
  • Tools: WordPress, Wix Studio, Duda, Squarespace, Shopify, GA4, Search Console, META, Klaviyo.
  • Clients: founders and lean teams across Melbourne and Victoria.

No. I don’t offer weddings as a standalone service anymore.


I use that production background inside my content creation bolt-on:


  • Plan shoots, write simple scripts, direct on the day.
  • Deliver clean edits sized for social and web.
  • Keep the calendar stocked so channels don’t stall after week three.

I’m based in Mornington and work across Melbourne and regional Victoria, with remote options.

  • Start with a short strategy call and an audit.
  • Ship weekly, measure, and adjust.
  • You get clear priorities, quick wins, and consistent progress.