Articles on Digital Marketing, SEO & Website Design

Explore practical articles on digital marketing, SEO, and website design tailored for Melbourne and Mornington Peninsula businesses. Each piece is written with a freelancer’s perspective — clear, actionable, and focused on helping local businesses grow online without the fluff.

Laptop with a working Google analytics dashboard

What I’ve Learned About Data, Search, and Tracking in Digital Marketing

By Matt Elliott • October 7, 2025
Lessons from deep work in Google Analytics, Search Console, keyword research and Ads — and why clean data changes everything.
iPhon displaying a recent website build that we completed

Website Design Trends Melbourne Businesses Should Pay Attention to in 2025

By Website Editor • September 29, 2025
The 2025 web design trends that matter: speed, mobile-first UX, accessibility, and AI/LLM-ready content — with actions you can take now.
Freelancer computer office set up

Freelancer vs Agency: Which Digital Marketing Option Is Best for Melbourne Businesses?

By Matt Elliott • September 23, 2025
Melbourne digital marketing: freelancer vs agency. Compare costs, flexibility, risk and results to choose with confidence.
SEO Keyword rankings on a laptop

How Much Does SEO Cost in Melbourne? A Straightforward Guide for Small Business

By Matt Elliott • September 14, 2025
What does SEO really cost in Melbourne? See typical monthly retainers, project fees, and what small businesses should expect in 2025 — without the spin.