Articles on Digital Marketing, SEO & Website Design

Explore practical articles on digital marketing, SEO, and website design tailored for Melbourne and Mornington Peninsula businesses. Each piece is written with a freelancer’s perspective — clear, actionable, and focused on helping local businesses grow online without the fluff.

By Matt Elliott January 6, 2026
Your digital marketing isn’t broken by lack of effort. It fails when the system underneath doesn’t work. Here’s what to fix first.
Image showing an instagram post of an event with a speaker at the front.
By Matt Elliott October 30, 2025
Learn how herd mentality shapes marketing — and why going first builds trust, momentum, and leadership in your brand.
Laptop with a working Google analytics dashboard
By Matt Elliott October 7, 2025
Lessons from deep work in Google Analytics, Search Console, keyword research and Ads — and why clean data changes everything.
iPhon displaying a recent website build that we completed
By Website Editor September 29, 2025
The 2025 web design trends that matter: speed, mobile-first UX, accessibility, and AI/LLM-ready content — with actions you can take now.
Freelancer computer office set up
By Matt Elliott September 23, 2025
Melbourne digital marketing: freelancer vs agency. Compare costs, flexibility, risk and results to choose with confidence.
SEO Keyword rankings on a laptop
By Matt Elliott September 14, 2025
What does SEO really cost in Melbourne? See typical monthly retainers, project fees, and what small businesses should expect in 2025 — without the spin.