ChatGPT traffic from 12 months of my own client data. How many visits it sends, how they behave, and whether it is worth chasing.
Digital marketing agency red flags to check before you sign. Seven warning signs, from contracts and guarantees to who owns your site.
Google Maps rankings aren't driven by your website. Here's what actually matters — and where to focus your local SEO effort.
WordPress isn't my default for new builds. Here's why I use Duda, Shopify, Wix Studio and Squarespace for Melbourne clients instead.
Your Google Business Profile affects local rankings, AI search, and trust signals. Here's what it's doing — and what it isn't.
You know your business is missing from AI search. Here are 5 practical fixes: FAQ schema, clearer pages, consistent details and llms.txt.
AI tools like ChatGPT are recommending businesses — but maybe not yours. Here's why you're missing from AI search results and how to fix it.
Last-click attribution gives all the credit to one channel and ignores the rest. Here's why that's a problem and what to use in GA4 instead.
Advertising budgets fail when spend is too low. Why $50 a day and a two-week learning period are the minimum for useful ad data.
