A Brand Voice Kit for Melbourne Businesses That Want Every Email, Post and Page to Sound Like Them
You can explain what makes your business different in two minutes on the phone. Customers hear it and book. Then they land on your website and it reads like everyone else's. Fast. Local. Reliable. Get a free quote.
I help Melbourne and Mornington Peninsula businesses write down their tone of voice and brand messaging, then turn that into a working kit: a brand story in your own words, your website copy rewritten in that voice, and AI prompts your whole team can use for emails, newsletters and social posts. It's all yours to take away and use. Fixed scope, priced upfront.
The problem usually isn't that you can't write. It's that nobody has written down how the business talks, so every email, post and web page gets written from scratch by whoever's free. Now that so many small businesses use ChatGPT for emails and captions, the gap is getting wider. Everyone's content is starting to sound the same.
When I ran this with a Melbourne electrician, one line he said in passing became the centre of his whole brand: "I'm not a 7-Eleven. I'm here to build an experience for customers." His website, blog and social posts all come back to that idea now. He already had the story. He'd been telling it to customers for years. Nobody had written it down.
Your Story, in Your Own Words
I run one session built around a set of questions written for your business, not a generic worksheet. Then I write up what you said and build the prompts around it. The result is a reference point for every piece of writing from here on, whether you write it, a staff member writes it, or an AI drafts it for you.
Once the voice is on paper, I turn it into plain-language prompts that work in ChatGPT, Claude or Gemini. Your office manager can draft a quote follow-up. Your VA can write the month's captions. What comes back sounds like your business, not like a bank.
Prompts Your Whole Team Can Use
WHAT'S INCLUDED IN THE BRAND VOICE KIT
The kit is a brand messaging and tone of voice guide, plus the prompts to use it. Fixed scope, fixed price. Here's what you get:
Brand Story Session
A 90-minute session, online or in person. Before we meet I write a set of questions specific to your business and your customers: who they are, what they're struggling with, how you help, and what's at stake if they choose wrong. You just answer questions. I take the notes.
Written Brand Story
A short document, mostly in your own words, that sets out the big idea behind your business, the proof behind it, who you're for, and how you should sound. This is the reference point for everything that follows.
Master Brand Voice Prompt
The core instruction set for any AI writing tool. It carries your tone, your words, the things you'd never say and the facts about your business that AI usually gets wrong. Save it once and every chat starts in your voice.
Email and Newsletter Prompts
Ready-to-use prompts for the writing that happens every week: quote follow-ups, customer replies, booking confirmations and your email newsletter. Built on the master prompt so they stay consistent.
Social Caption Prompts
Prompts for Instagram, Facebook and LinkedIn captions that sound like a real person, with your preferred length, format and sign-off built in.
Your Website Copy, Rewritten
Every page that matters, rewritten in the new voice, with search-ready titles, descriptions and headings. It comes as a document, ready to paste in. Put it on the site yourself, hand it to your web person, or ask me to do it. There's no obligation to use me for that part.
Who I Work With
one
Service businesses where the owner is the brand
Trades, venues, clinics, consultants, cafés. Businesses where customers choose you because of how you deal with them, and where the website doesn't say any of that. If you've ever rewritten a staff member's email because it didn't sound like you, this is for you.
two
Businesses using AI to write, and not loving the results
You've tried ChatGPT for emails or captions and the output was fine, but generic. The tool isn't the problem. It knows nothing about you. The kit gives it the instructions it's missing.
three
Businesses about to rebuild their website
Getting the message right before the design starts saves a lot of rework. The brand story becomes the brief for the new site, whether I build it or someone else does.
How the Work Gets Done
one
We talk
One 90-minute session. I ask the questions, you answer them, I take the notes. Most owners find the story is already there. They just haven't heard themselves say it out loud.
two
I write it up
Within a week you get the written brand story. One round of changes is included. Once you've signed off, I build the prompts from it.
three
You get the kit
A handover call where I show you and your team where to save the prompts and how to use them. From our session to handover is usually two to three weeks.
The kit is a fixed scope at a fixed price, agreed before we start. 50% to book, 50% on handover. No lock-in contracts and no account managers. Everything in it is yours to take away and use. If you'd rather I loaded the new copy onto your site for you, that's a separate small job, and there's no obligation.
No. I write the questions for your business before we meet, so all you need to do is turn up and talk about your customers and your work. If you have old emails, reviews or quotes that sound like you, bring them. They help.
Yes. They're written in plain language and work in ChatGPT, Claude, Gemini and most other AI writing tools. I'll show you where to save them so you don't have to paste them in every time.
That's the point. Once the voice is written down, anyone on your team can produce an email or a post that sounds like the business, not like them.
No. The rewritten copy comes as a document, ready to paste in. Most clients or their web person can do it in an afternoon. If you'd rather I did it, I can quote that separately, but there's no obligation.
Every business that has kept customers for more than a year has one. Most owners just haven't heard themselves say it. That's what the session is for.
A style guide covers logos, colours and fonts. This is closer to a tone of voice guide: it covers what you say and how you say it. The two work together, and if you already have a style guide I'll make sure the voice fits it.
It's a fixed scope at a fixed price, so you'll know the number before we book the session. The website copy is included. Loading it onto your site is the only optional extra. Get in touch and I'll send the figures.
Location
Serving Melbourne and the Mornington Peninsula
I'm based in Mornington, which means I work with businesses across the full Melbourne metro area as well as locally on the Peninsula: Frankston, Mount Eliza, Dromana, Rosebud, Sorrento and surrounds.
The brand story session works just as well online as in person, and the website copywriting add-on is done remotely either way. If you're a Peninsula or bayside business and want to do it face to face, that's easy to arrange.
