Google Ads Built to Drive Enquiries, Not Burn Budget
Running Google Ads isn’t hard. Running them profitably is. I help Melbourne businesses use Google Ads to attract the right searches, reduce wasted spend, and turn clicks into real enquiries and bookings — with clarity around what’s working and why.
Most businesses lose money on Google Ads because campaigns are built without a clear plan. I start with your goals, map campaigns tightly to search intent, and structure ad groups so spend is focused where it matters.
That means fewer wasted clicks, clearer messaging, and knowing exactly what each campaign is trying to achieve — not just “being live” and hoping for the best.
Clear Strategy, Not Guesswork
If you can’t trust the data, you can’t make good decisions. Every Google Ads setup includes proper conversion tracking using GA4 and Google Tag Manager, with call and form tracking where relevant.
I use simple Looker Studio dashboards so you can see performance clearly, without jargon or inflated metrics. No smoke and mirrors — just honest reporting you can act on.
Tracking You Can Trust and Reporting You Can Use
HOW I APPROACH GOOGLE ADS FOR MELBOURNE BUSINESSES
Google Ads isn't just about turning campaigns on. It's a combination of strategy, tracking, and ongoing management that decides whether your budget turns into enquiries or gets wasted on clicks that never convert. Here's what I cover:
Campaign Structure & Search Intent
Ads perform when they match what someone is actually searching for. I build tightly structured campaigns and ad groups mapped to real search intent, so your budget goes toward searches that are likely to convert. Broad, unstructured campaigns waste spend on clicks that were never going to buy.
Conversion Tracking Setup
If you can't measure it, you can't improve it. Every campaign I manage includes proper conversion tracking through GA4 and Google Tag Manager, with call and form tracking set up where it matters. Decisions get made on real data, not guesswork.
Budget & Bid Strategy
Getting the daily budget right depends on your industry, competition, and goals. I set a realistic starting budget based on search volume and expected ROI, then adjust as results come in. No arbitrary numbers, no set and forget.
Negative Keywords & Wasted Spend
Most wasted ad spend comes down to broad match keywords, missing negative keywords, or Google's auto-applied recommendations quietly increasing your budget. I audit every account to find exactly where spend is leaking, then fix it.
Existing Account Audits
You don't need to start from scratch. If you already have Google Ads running, I can audit, restructure, or optimise the existing account. It's often the fastest way to see better results without rebuilding everything.
Reporting You Can Actually Use
Performance data should be clear, not full of jargon or inflated metrics. I build a custom report for each client based on their specific campaign type and goals, so you're seeing the numbers that actually matter to your business. No generic templates, no metrics that look good but don't mean anything.
Most local businesses start between $20–$50 per day, depending on competition and goals. I’ll help you set a realistic budget based on search volume and potential ROI.
Yes. I can audit, restructure, or optimise what you already have in place — often the quickest path to better results.
I manage Google Ads across Search, Display, and Shopping, plus can advise on YouTube or Performance Max campaigns if they fit your goals.
If your account isn't being actively managed, you're very likely losing money to broad keyword matching, poor targeting, or a campaign that was set up once and never touched again. Proper management usually pays for itself by cutting wasted spend alone, on top of the leads you'd otherwise miss.
This is usually down to broad match keywords, missing negative keywords, or Google's auto-applied "recommendations" quietly inflating your budget. Every account I manage gets a proper audit of exactly where spend is going, so you're not paying for clicks that were never going to convert.
