Thanks for Getting in Touch | Matt Elliott Digital Marketing

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By Matt Elliott • April 27, 2026

AI tools like ChatGPT are recommending businesses — but maybe not yours. Here's why you're missing from AI search results and how to fix it.

By Matt Elliott • April 21, 2026

Last-click attribution gives all the credit to one channel and ignores the rest. Here's why that's a problem and what to use in GA4 instead.

By Matt Elliott • February 6, 2026

Advertising budgets fail when spend is too low. Why $50 a day and a two-week learning period are the minimum for useful ad data.

By Matt Elliott • January 6, 2026

Your digital marketing isn’t broken by lack of effort. It fails when the system underneath doesn’t work. Here’s what to fix first.

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